10/30/2023 0 Comments Color wheel emotion displayPurple, for example, is still associated with luxury due to the fact that purple dye was prohibitively expensive and rare in many ancient cultures, and therefore only used by royalty. Blue is almost universally calming because it’s associated with things like the sky and water. For example, green is often associated with nature and growth because most people have witnessed plants growing. However, because of universal human experiences, it’s possible to predict how the majority of people will respond to a given color. Or, at the opposite end of the spectrum, if they were hit by a blue car as a child, they might have a strong negative emotional reaction to the color blue. If a person’s favorite stuffed animal as a child was blue, for example, then they may have a preference for blue throughout their life. One important factor is the personal association with a color. There are a number of elements that can influence the way a person feels when exposed to a certain color. Why colors affect the way people feel isn’t straightforward.
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